Essays about: "marketing theories"

Showing result 1 - 5 of 505 essays containing the words marketing theories.

  1. 1. Greener Closets: Understanding Practices of Acquiring Sustainable Fashion

    University essay from Göteborgs universitet/Graduate School

    Author : Olivia Falklind; Johanna Viitanen; [2021-07-02]
    Keywords : practice theory; sustainable fashion; reuse; upcycling; sharing; time;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The Meaning of Transparency: A qualitative study of how transparency information contributes to consumer value perceptions in the purchase of fashion products

    University essay from Göteborgs universitet/Graduate School

    Author : Alice Samuelsson; Emma Ericsson; [2021-07-01]
    Keywords : Transparency; Traceability; Sustainability; Consumer Values; Consumption-value Theory; Social Responsibility Value; Epistemic Value; Functional Value; Emotional Value; Social Value;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Managing Profit and Growth

    University essay from Lunds universitet/Innovationsteknik

    Author : Gustav Geier; [2021]
    Keywords : Software as a Service SaaS ; profit-maximization; revenue growth; trade-offs; SaaS metrics; technology; Technology and Engineering;

    Abstract : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. READ MORE

  4. 4. The Impacts on Purchasing Processes duringa pandemic : A quantitative study how COVID-19 changed thepurchasing processes

    University essay from Högskolan i Halmstad; Högskolan i Halmstad

    Author : Fredrik Alwén; Anton Mardell; [2021]
    Keywords : ;

    Abstract : Throughout the years there have been many pandemics, but none with the same impact and complications of which COVID-19 brought the world at the start of 2020. Previous research on behalf of this issue has been made but not with the specifics of what the authors want to accomplish with this research. READ MORE

  5. 5. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013); Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
    Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

    Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE