Essays about: "mass retailing"

Found 4 essays containing the words mass retailing.

  1. 1. Managing Customer Relationships : In the Swedish pre-packed grocery bag industry

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Karolina Andersson; Izabelle Ring; Emma Sjöstrand; [2016]
    Keywords : Electronic grocery; customer relationships; Pre-packed grocery bags; grocery retailing; electronic commerce;

    Abstract : Background: The electronic grocery market in Sweden is growing because; more actors enter the market, increased digitalisation and greater consumer interest. Therefore, companies must adapt their products and services, while building and maintaining customer relationships. READ MORE

  3. 2. Online Atmospherics in Mass Customization

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ioann Sakellariou; [2016]
    Keywords : Mass customization; online atmospherics; fashion industry; high taskrelevant atmospheric cues; Stimulus-Organism-Response model; social media;

    Abstract : Online retailing has grown rapidly and nowadays consumers’ needs become more and more demanding. Mass customization satisfies the need of customers for individuality. However, in order for retailers to offer a satisfying shopping experience, they need to take into account their retail environment. READ MORE

  4. 3. Integrating Social Media into the Marketing Communication Strategy : The Case of ID24

    University essay from IHH, Företagsekonomi

    Author : Irsa Amerian; Natallia Pisareva; [2012]
    Keywords : Social media; Marketing communication; Integrated marketing; B2B companies;

    Abstract : Problem:  Integration of social media tools in marketing practice of B2B companies is not a widespread phenomenon yet. However, particular patterns of involvement already exist. Companies get connected through social media and they use Web 2.0 tools to engage the customers in communication and to interact and build relationships with them. READ MORE

  5. 4. Postponement in Fashion Retailing : A Case Study of H&M

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Author : Mohsin Nawaz; Munawar Saleem; [2010]
    Keywords : Postponement; Speculation; Retailing; Fashion Retailing; Customer Order Decoupling Point; Mass Customization and Standardization.;

    Abstract : Abstract In fashion industry, customer demand is constantly changing. One of the main reasons is due to the time of delicate fashion awareness among the consumers, which has come into larger variety and frequent assortment changes. READ MORE