Essays about: "media logic theory"

Showing result 11 - 15 of 28 essays containing the words media logic theory.

1. 11. The Danish Labor Movement’s Mobilization on Twitter during the Collective Bargaining in 2018

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Asger Nim; [2019]
   Keywords : collective action; connective action; TU communication; labor movement; semantic network analysis; twitter; framing; collective action frames; social network analysis;

   Abstract : This thesis explores the Danish labor movement’s use of Twitter during the collective bargaining in spring 2018 from a mobilisation perspective. This is done to investigate 1) the form of contentious politics practiced by the Danish labor movement, and 2) the role of trade unions in the Danish labor movement. READ MORE

3. 12. ‘Female Nature, Cucks, and Simps’: Understanding Men Going Their Own Way as part of the Manosphere.

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Zhane Hunte; [2019]
   Keywords : Manosphere; masculinities; identity; misogyny; antifeminism; hegemony; discourse; social media logic;

   Abstract : The main aim of this thesis was to examine the ‘Men Going Their Own Way’ (r/MGTOW) community on Reddit. This aim was carried out by exploring (1) the themes perpetuated in the community, (2) how r/MGTOW fits in the contemporary ‘manosphere’, (3) the linguistic identity of its users, (4) the presence of hegemonic and inclusive masculinity, and lastly (5) the role of social media logics on r/MGTOW. READ MORE

4. 13. Why Brands Still Cause Trouble : Revisiting Holt's dialectical theory of consumer culture and branding

   University essay from

   Author : Luis Grau; Andrei Vanetski; [2018]
   Keywords : brands; consumers; consumer culture; instagram; influencers; marketing; micro-celebrity; endorsement; Bourdieu s habitus; lacan s discourse;

   Abstract : The rise of social media in general and Instagram in particular has enabled a new type of celebrities, called micro-celebrities, that nowadays are being increasingly used by companies to endorse their products or establish their brands. While celebrity endorsement as a type of stealth branding together with some other marketing techniques characteristic of postmodernism were predicted to be unveiled and scorned by consumers (Holt, 2002), there are signs that through the practices of micro-celebrities, the language and logic of marketing have become even more ubiquitous in our contemporary social life (Khamis et al. READ MORE

5. 14. #MeToo: A case study of #sistabriefen

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Miranda Andersson; [2018]
   Keywords : Hashtag Feminism; Hashtag Activism; Safe Spaces; Digital Social Movements; Connective Action;

   Abstract : As a result of the #MeToo movement in Sweden, #sistabriefen was created to represent the women, non-binaries and trans-persons working within the communications industry. This study analyzes the dynamics and identities of the #sistabriefen group members on their private social media platform. READ MORE

6. 15. The Gentleman, The Rebel and The Villain: A comparative study of the scandal-sensitivity of athlete personalities in sports marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anthony Grivas; Fabian Bratell; [2018]
   Keywords : sports marketing; celebrity-athlete endorsement; social psychology; scandals; consumer response;

   Abstract : Celebrity athletes have been powerful marketing tools throughout the professionalization and commercialization of sports. During the last couple of decades, the amount of sponsorship money allocated to the sports industry has rapidly increased, outplaying other sectors of entertainment. READ MORE