Essays about: "Internal Marketing"

Showing result 1 - 5 of 142 essays containing the words Internal Marketing.

  1. 1. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Källström; [2019-07-03]
    Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. Implementing and diffusing innovation at a Swedish construction company : The case of implementing the digital delivery container

    University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Author : Thrudur Starradottir; Tom Wullimann; [2019]
    Keywords : implementation; diffusion; innovation; construction industry; project-based organization; decentralized organization;

    Abstract : The construction industry is often perceived as conservative and slow to innovate. Previous studies have explanations for why this is the case and attempt to look further into why implementing and diffusing innovation in the construction industry is different, and somewhat more challenging than in other industries. READ MORE

  4. 4. The Challenges of a B2B Market Entry within the Automotive Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Zacharias Rudberg; Oscar Sandelin; [2019]
    Keywords : Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

    Abstract : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. READ MORE

  5. 5. Domain Expertise–Agnostic Feature Selection for the Analysis of Breast Cancer Data

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Susanna Pozzoli; [2019]
    Keywords : breast cancer; clustering; clustering performance evaluation; feature selection; proteomics; unsupervised learning;

    Abstract : At present, high-dimensional data sets are becoming more and more frequent. The problem of feature selection has already become widespread, owing to the curse of dimensionality. Unfortunately, feature selection is largely based on ground truth and domain expertise. READ MORE