Essays about: "middle-market"

Found 2 essays containing the word middle-market.

  1. 1. The Escape of Mediocrity : A theoretical analysis of a given market condition

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Sarah Fredriksson; Grete Simanaityte; [2012]
    Keywords : positioning; repositioning; middle-market; market polarization;

    Abstract : Previously, the rich customers bought expensive luxury goods, the impoverished customers bought cheap low quality merchandise and the middle class customers stayed true and loyal to the middle market. However, today there has been a change in the customer shopping behaviour, especially among the middle class customers who no longer want to be stuck in mediocrity. READ MORE

  3. 2. Is the luxury industry finally catching up online?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anne Meurling; [2011]
    Keywords : luxury; online; luxury online; experience economy; hesitation; time;

    Abstract : The nature of luxury has undergone several changes in the last decades. Fromthe pure functional meaning, to a highly individual matter and shifted to anexperiential luxury paradigm. READ MORE