Essays about: "multinational expansion"

Showing result 11 - 15 of 27 essays containing the words multinational expansion.

  1. 11. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  3. 12. Developing Dynamic Capabilities in Emerging Markets : Comparative Multiple Case Studies of Cameroonian and Zambian SMEs

    University essay from Umeå universitet/Företagsekonomi

    Author : Macdonald Ngwa; Kabangu Kabangu; [2016]
    Keywords : Small and Medium Size Enterprise; dynamic capabilities; emerging markets;

    Abstract : ABSTRACT Small and Medium Size Enterprise (SMEs) have long been recognised as the major drivers of economic activities due to their entrepreneurial traits of being innovative which lead to job creation, sustaining economic growth, export expansion, and efficient allocation of resources in line with their competitive goals and their respective country’s objectives. In their pursuit as major economic drivers in their respective economies, SMEs are barely exposed to hostile environments triggering fierce competition from Multinational Corporations. READ MORE

  4. 13. Connect to Learn : The Internationalization of Multinational Corporations in Emerging Markets

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rebecca Rehn; [2016]
    Keywords : internationalization process; experiential knowledge; emerging economies; Uppsala model; United Nations; SDGs; Myanmar;

    Abstract : Traditionally, Multinational Corporations and the United Nations used to have different agendas. During recent years, there has been a shift, and with the adoption of the United Nations Sustainable Development Goals in 2015, the objectives of the two different entities are more closely aligned. READ MORE

  5. 14. Corporate Value Transfer in China : Cultural Challenges and Opportunities arising when using a Corporate Training Program: An exploratory case study of H&M

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Bucht Anneli; Batyalova Vera; [2015]
    Keywords : Corporate Values; Retail MNCs; China; Organizational Socialization; Corporate Training Programs.;

    Abstract : Problem statement The Western retailer H&M is one of many multinational retailers presently preceding a rapid expansion, followed by an extensive recruitment of new employees in China. H&M works extensively with the transfer of corporate values, mentioned as “the H&M spirit”, to its foreign subsidiary in China through a Corporate Training Program. READ MORE

  6. 15. “What integration process?” - The role of subsidiary autonomy in integration processes

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Love Löfvin Rosén; Daniel Nilsson; [2015]
    Keywords : subsidiaries; M A; Integration process; integration vacuum; organization; Business and Economics;

    Abstract : The purpose of this thesis is to investigate how the autonomy in an acquired subsidiary affects the integration process within an M&A process. The study uses a qualitative and deductive method by conducting a case study in a major Swedish technological company. READ MORE