Essays about: "multinational expansion"

Showing result 16 - 20 of 27 essays containing the words multinational expansion.

  1. 16. MNC Headquarter monitoring mechanism and the subsidiary’s marketing strategy in China : Case study of Volvo and Ford

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Weihan Lu; Yunyun Xu; [2014]
    Keywords : ;

    Abstract : Multinational Corporations (MNCs) commence expansion worldwide and adopt local adaptation or global standardization marketing strategies in foreign countries. This thesis is to study whether there is any relationship between the subsidiaries’ marketing strategies and headquarters’ (HQ) monitoring mechanism, focusing on the China. READ MORE

  3. 17. Swedish Fashion Companies - An analysis of international expansion strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Christoffer Bäckström; Mick Bauer; [2013-04-02]
    Keywords : International expansion strategy; fashion industry; clothing retailer; expansion; strategy; domestic market; international market; fashion company; Gina Tricot; H M; Nudie Jeans Co;

    Abstract : This thesis aims to explore Swedish fashion companies’ strategies applied to expansions abroad and to identify factors of success and failure. It analyzes empirical results from interviews, with representatives from three Swedish fashion companies, Gina Tricot, H&M and Nudie Jeans, about their international expansion strategies and compare them with theory of the topic. READ MORE

  4. 18. Swedish MNCs in China : Managing and Organizing Across Borders

    University essay from IHH, Företagsekonomi

    Author : David Larsson; Johan Lindelöf; Johan Wennergren; [2012]
    Keywords : Organization Design; Culture; Cross-Culture Management; China; Sweden; Multinational Company; Standardization; Localization; Star Model; National Cultural Dimensions; Cultural Differences;

    Abstract : Purpose: The purpose of this study is to investigate how and to what degree Swedish multinational companies (MNCs) adapt to local conditions when they establish subsidiaries in China, and if cultural differences play an important role in their operations. Background: The major challenge for MNCs establishing abroad is the configuration and integration of their country subsidiaries (Galbraith, 2000). READ MORE

  5. 19. Communication as a CROSS-CULTURAL challenge for international management; a case study of Gina Tricot

    University essay from Internationella Handelshögskolan

    Author : Frida Mordenfeld; Sandra Johansson; Pamela Hinojosa Giron; [2012]
    Keywords : Communication Effectiveness; Cross-cultural communication; Culture; Fast-fashion; Gina Tricot; Globalisation; International Business relationships; International Management; Performance Effectiveness;

    Abstract : Cross-cultural communication challenges arise for managers in international corporations on a daily basis, and in order to evaluate why these challenges occur we conducted a case study in collaboration with the fast-fashion corporation Gina Tricot. Our work challenges the influential theory that cultural proximity leads to less miscommunication within the business environment. READ MORE

  6. 20. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marie Svensson; [2012]
    Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE