Essays about: "new topics"

Showing result 1 - 5 of 446 essays containing the words new topics.

1. 1. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

   University essay from Göteborgs universitet/Graduate School

   Author : Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
   Keywords : Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

   Abstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE

3. 2. How do firms acquire strategic human resources for facilitating innovation - A multiple-case study of MNCs which have headquarters in European context

   University essay from Göteborgs universitet/Graduate School

   Author : Zhixing Zhao; Alessia Mazzalai; [2023-07-19]
   Keywords : ;

   Abstract : Nowadays, firms are required to adapt to new innovations trend which is driven by technology, products and business mode. Organizations are facing the challenge of both electrification and automation. As big players, multinational corporations (MNCs) are facing global competition in their business. READ MORE

4. 3. Sustainability priorities of Swedish companies: an analysis of materiality matrixes

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Yegana Abbaszade; [2023]
   Keywords : banking; capital goods; consumption items; daily items; material; investment;

   Abstract : In this study, I used quantitative content analysis to analyze the materiality matrixes of sustainability reports to identify the sustainability priorities of major companies in Sweden. I focus on the 131 largest listed companies in the country within six industries: material, consumer goods, capital goods, daily goods, banks, and investment companies. READ MORE

5. 4. Change management within digital transformations : A study on how to manage a digital change project

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Amelia Ivars; Caroline Sandvik; [2023]
   Keywords : change management; digital transformation; resistance; readiness; automation; digital change;

   Abstract : This study addresses the issue of a high failure rate for digital transformations and the neglect of working with social aspects of technological changes by answering the question How can organizations work with change management within a digital transformation project to facilitate a change? The study follows a qualitative approach where a case study involving interviews was conducted at a globally leading manufacturing company within the automotive industry. The case study investigated a project which involved a new production concept with new technology and methods of working, which has inspired further projects and started a digital transformation journey at the case company. READ MORE

6. 5. Digital Wars: #GuacamayaLeaks and the rise of hacktivism in technopolitics : A netnography to understand the complexity of digital communication processes.

   University essay from Jönköping University/HLK, Communication, Culture and Diversity (CCD); Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/Sustainability Education Research (SER)

   Author : Viviana Levet; [2023]
   Keywords : hacktivism; technopolitics; netnography; information flows; gatekeeping; communication ecologies; digital media; social media; network society;

   Abstract : This master thesis explores the dynamics of information flows between the hacktivist group Guacamaya, media outlets and social media users. The study aims to understand the role of various social actors within the digital space such as media outlets, journalists, bots, and trolls, in shaping public opinion and the overall effectiveness of the group's communication activities. READ MORE