Essays about: "non-advertising brands"
Found 1 essay containing the words non-advertising brands.
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1. Is a No Ad the New Ad? A Comparative Study of Consumers' Perceptions of Non-Advertising and Advertising Brands
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Consumers are today continuously exposed to advertising, which value is increasing to brands. The advertising amount has long been recognized as a major driving force to signaling effects, and thus revenues. However, several brands distinguish themselves by setting their advertising amount to zero. READ MORE
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