Essays about: "non-advertising brands"

Found 1 essay containing the words non-advertising brands.

  1. 1. Is a No Ad the New Ad? A Comparative Study of Consumers' Perceptions of Non-Advertising and Advertising Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Josefine Bonnevier; Andrea Boodh; [2011]
    Keywords : signaling effects; third-person effect; creativity; non-advertising brands; communication strategy;

    Abstract : Consumers are today continuously exposed to advertising, which value is increasing to brands. The advertising amount has long been recognized as a major driving force to signaling effects, and thus revenues. However, several brands distinguish themselves by setting their advertising amount to zero. READ MORE