Essays about: "Josefine Bonnevier"

Found 2 essays containing the words Josefine Bonnevier.

  1. 1. A Preference for Preferred: A case study of Ratos' preferred stock issue

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Josefine Bonnevier; Linn Närup Börke; [2014]
    Keywords : capital structure; case study; corporate finance; preferred stock;

    Abstract : Our thesis chronicles the events leading up to Ratos' issuance of preferred stock in June 2013, and analyzes the market environment under which the issue took place. The study aims to identify factors that influence the choice to issue preferred stock in a Swedish context. READ MORE

  3. 2. Is a No Ad the New Ad? A Comparative Study of Consumers' Perceptions of Non-Advertising and Advertising Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Josefine Bonnevier; Andrea Boodh; [2011]
    Keywords : signaling effects; third-person effect; creativity; non-advertising brands; communication strategy;

    Abstract : Consumers are today continuously exposed to advertising, which value is increasing to brands. The advertising amount has long been recognized as a major driving force to signaling effects, and thus revenues. However, several brands distinguish themselves by setting their advertising amount to zero. READ MORE