Essays about: "normative pressure"

Showing result 16 - 20 of 25 essays containing the words normative pressure.

1. 16. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Malin Borg; Emma Hattenhauer; [2017]
   Keywords : Green Marketing; Consumers Perception; Green Consumerism; Trust Marketing; Green Terminology; Normative Language; Communication Channels; Transparency; Ecological Transparency; Muted Greening; Lean Green;

   Abstract : Abstract  Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017  Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson  Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. READ MORE

3. 17. More than a technical issue for women in science : A contradictory normative reality at the University of Nairobi

   University essay from Uppsala universitet/Kulturgeografiska institutionen

   Author : Ida Essner; Sara Hesse; [2016]
   Keywords : Gender balance; gender equality and equity; women in science; technology; social constructions; hegemonic masculinity; University of Nairobi; Kenya;

   Abstract : Kenyan women carry a lot of pressure from cultural expectations and norms; there are also a lot of prejudices regarding what women are supposed to do. At the University of Nairobi, Kenya, women in technical educations are a clear minority. This thesis aims to illuminate the obstacles women in science face when they pursue higher educations. READ MORE

4. 18. Corporate Social Responsibility in the tour operating sector: institutional arrangements and the shaping of agendas.

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Sandra Backlund; [2015-08-12]
   Keywords : CSR; tourist sector; tour operators; sustainable tourism; institutional pressure;

   Abstract : Aim: The aim of this research is to explore how institutional arrangements for socially sustainable tourism influence the shaping of CSR agendas in the tour operating sector. Theory: Neo-institutional theory of organizational change / the Scandinavian branch. READ MORE

5. 19. Upholding the code of ethics during censorship : A qualitative study of strategies used by Thai journalists under the pressure of the military government

   University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Author : Anna Hamnevik; Malin Persson; [2015]
   Keywords : journalism; censorship; self-censorship; code of ethics; Thailand; military government; Dis Empowerment model; Normative theory; objectivity; external pressure; empowerment; social change;

   Abstract : The aim of this study is to determine whether the interviewed journalists and reporters in Thailand are able to uphold their code of ethics while under the censorship implemented military rule since May 2014. The research is based on 9 empirical interviews with journalists and reporters working in Bangkok, one informant interview, and 9 surveys conducted in the end of the empirical interviews. READ MORE

6. 20. Doppelgänger students and cast shadows: An updated archetypal analysis of the doppelgängers Mr. Hyde and William W2

   University essay from Lunds universitet/Utbildningsvetenskap; Lunds universitet/Engelska

   Author : Johanna Wänehag; [2015]
   Keywords : Archetypal analysis; critical pedagogy; Otherness; Schema; Shadow complex; Languages and Literatures;

   Abstract : This paper is a proposition of how to use an archetypal analysis based on new theoretical concepts of the Jungian archetypes, such as the image schema (Knox, 2001), the bi-polarity of complexes (Perry, 1970), and the culture complex (Singer, 2006). Consequently, these are combined with the cognitive schema theory, cues and the cultural frame switch theory. READ MORE