Essays about: "online communication strategy"

Showing result 1 - 5 of 104 essays containing the words online communication strategy.

  1. 1. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Keywords : Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Abstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE

  3. 2. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

  4. 3. Digital Front End Algorithms for Sub-Band Full Duplex

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Midhat Rizvi; Khaled Al-Khateeb; [2023]
    Keywords : Adjacent Channel Leakage Ratio; Bit Error Rate; Clipping and Filtering; Crest Factor Reduction; Digital front end; Digital Pre-Distortion Error Vector Magnitude; Frequency Division Duplex; Power Amplifier; Peak to Average Power Ratio; Peak Cancellation Crest Factor Reduction; Sub Band Full Duplex; Self-Interference Cancellation; Signal-to-Interference Noise Ratio; Signal-to-Noise Ratio; Turbo Clipping; Time Division Duplex; Technology and Engineering;

    Abstract : Sub-band full duplex is a new communication scheme technology, where a single frequency band is partitioned into sub-bands for downlink (DL) and up-link(UL) transmissions, and both can take place simultaneously. The idea behind the sub-band full duplex development is to improve the throughput, and coverage and reduce the latency of the UL communication by allowing the UL reception during the DL transmission. READ MORE

  5. 4. Digital Threats Against Women Journalists in Mexico : Networks as a Coping Strategy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Marie Krabbe; [2023]
    Keywords : Journalism; Women journalists; Digital threats; Online violence; Gender inequality; Gender-based violence; Mexico; Latin America; Journalist Networks; Impunity; Freedom of Expressionn;

    Abstract : Mexico is currently one the most dangerous countries in the world to practice journalism, with one of the highest death rates in the world. Violence against Mexican journalists has received significant attention from researchers, most recently when it comes to digital threats. READ MORE

  6. 5. Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ira Schulte; Irene Ferrari; [2023]
    Keywords : Circular economy; outdoor textile brands; brand identity; communication strategy; Business and Economics;

    Abstract : Purpose: The purpose of this research was to investigate how outdoor textile brands align their brand bdentity with their management actions and communication to become more circular. It was as a consequence explored how communication strategies of outdoor brands align with their management decision and how management actions push the transition of a brand towards more circularity. READ MORE