Essays about: "online marketing agency"

Showing result 1 - 5 of 14 essays containing the words online marketing agency.

1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

3. 2. Bibliophiles : Amateur Reviews in a Media Compact Society

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Alva Svenning; [2022]
   Keywords : Literary field; Bourdieu; social media logic; user agency; Facebook groups; readers; mediatization; book industry; amateur reviews; literary critics; Social Sciences;

   Abstract : Bourdieu once spoke of ‘autonomy’ as a cornerstone to the making of a field, an element that demands the creation of contextually tied social values and hierarchies. Within the literary field, these hierarchical structures have been embedded for a long time, ranking cultural producers and other industry-leading agents above the social and the common; the ordinary reader. READ MORE

4. 3. Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Caroline Pearsall; Radmila Canic; [2021]
   Keywords : Education - Competent Child - Commodified Child - Learning through Play - 21st Century - Technology - Brick Ideology - The LEGO Group - Iconic Brand;

   Abstract : This paper analyzes how the Lego Group discourse portrays children, education, play, themselves and attempts to reveal corresponding ideologies surrounding the brick. The LEGO Group claim equality, honesty and transparency in their communications, and within their business ecosystem, at their core are their traditional family values, creating an intriguing and multi-layered discourse. READ MORE

5. 4. OnlyFans and the Realization of Women’s Freedom

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Emely Adamsen; [2021]
   Keywords : Sex work; OnlyFans; freedom; feminism;

   Abstract : Women’s social and economic freedom is violated on both in the private and public life, and this needs to be resolved in order to achieve a society which realizes human dignity. This thesis aims to position the sex work on OnlyFans within the realization of women’s social and economic freedom. READ MORE

6. 5. Instagram as a modern tourist agency : A case study of influencers impact on the tourists of Bali

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : dilek kilic; sriaarthy staphani selvaduri; [2020]
   Keywords : Tourism; Instagram; Influencers; Perception; Marketing; Motivations: Travel;

   Abstract : Instagram is a phenomenon which has the recent years gotten significance within the marketing field. Traditional marketing is being replaced by online-marketing. A concept of marketing that is still evolving within the research field is Instagram influencer marketing. READ MORE