Essays about: "online marketing tools"

Showing result 21 - 25 of 69 essays containing the words online marketing tools.

  1. 21. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

    University essay from Stockholms universitet/JMK

    Author : Franziska Ewigleben; [2020]
    Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

    Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE

  3. 22. Deconstructing Backpackers' Identity Projects - The role of experiences for identity construction

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Antje Katrin Dieckhoff; Mariana Cañavera Herrera; [2020]
    Keywords : Backpackers; Consumer Identity Projects; Deconstruction; Extraordinary Experiences; Hermeneutic Phenomenology; Business and Economics;

    Abstract : Thesis Purpose: The aim of this research project was to uncover the meaning of extraordinary experiences for consumers’ identity projects and to understand how extraordinary experiences, rather than brands and possessions, can be used for self-presentation and self-extension. Methodology: Following Van Manen’s method for hermeneutic phenomenological research combined with Derrida’s notion of deconstruction, we examined “lessons learned”-type blog posts of ten backpackers. READ MORE

  4. 23. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Rhianna Rees; [2019]
    Keywords : Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Abstract : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. READ MORE

  5. 24. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Maria Jäderlund; [2019]
    Keywords : sentiment analysis; natural language processing; ranking; Instagram; VADER;

    Abstract : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. READ MORE

  6. 25. Cross-Cultural Web Design for a Rule Based Marketing Tool

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Annie Önnered; Erica Karlsson; [2019]
    Keywords : cross-cultural design; rule building tool; in-flight marketing; prototype; user behaviour; user centered design; Technology and Engineering;

    Abstract : While flying today the customers will receive static advertisements on the screens placed in front of every seat. Hence, the advertisements do not differ depending on the flight’s duration or personal interests. READ MORE