Essays about: "online marketing tools"

Showing result 6 - 10 of 69 essays containing the words online marketing tools.

  1. 6. The effect of Covid-19 on international business negotiations. : A qualitative thesis on international business negotiations.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Jesper Carlzén; Oscar Thornton Wallén; [2023]
    Keywords : International Business; Business Negotiations; Digitalization; Covid-19; Business Relationships;

    Abstract : This thesis aims to examine how Covid-19 affected international business negotiations. This paper uses empirical data collected from four international companies from different industries. The respondents from the companies have different roles, in this case, procurement managers, sales manager, and marketing manager. READ MORE

  3. 7. Delivering Non-verbal Cues in Virtual Meetings : A Qualitative Study of How to Alleviate Online Trust-building Dilemmas in Sales Meeting Context

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Xinyao Feng; [2022]
    Keywords : Design; Virtual Meetings;

    Abstract : This paper started by asking the core question of why trust-building is hard in virtual meetings. Theories about "what is trust?" are drawn from the literature on interpersonal trust and trust in the business and marketing academic field. READ MORE

  4. 8. Can celebrity endorser characteristics impact brand loyalty? : An explanatory study on celebrity endorsers’ characteristics with brand loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ratchaneekorn Dewar; Khaliun Davaakhuu; [2022]
    Keywords : Celebrity endorsers’ characteristics; the trustworthiness of celebrity endorsers; the attractiveness of celebrity endorsers; the expertise of celebrity endorsers; brand loyalty.;

    Abstract : Background: Nowadays, companies globally utilise various branding strategies to win and build strong brand loyalty. One of the marketing strategies tools that companies utilise since the 21st century is celebrity endorsement. READ MORE

  5. 9. Too Fast too Navigable : a study to research the effects of navigability for a customers purchase time

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Unn Zachrison; Anna Petersson; Axel Jönsson; David Carlsson; Fredrik Lindberg; Joel Nilsson; Jonatan Johansson; Oscar Söderlund; [2022]
    Keywords : ;

    Abstract : Among today’s seemingly endless amount of online stores and markets, differentiation is crucial. However, attracting and satisfying online shoppers requires websites to not only present originality in offers and products, but to also be efficient and easy to use. READ MORE

  6. 10. Impacts of Radio advertising influencing consumers intentions to purchase

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Peter Phiri; Muhammad Hossain; [2022]
    Keywords : ;

    Abstract : Amidst the advances in technology and the evolving of online tools supported by the internet, one would wonder if adverts on traditional mass media platforms such as radio would have an impact on consumers in relation to their intentions to purchase. To better understand the radio adverts and their impact on consumers’ intentions to purchase; we carried a qualitative research through a semi-structured questionnaire administered to 12 participants in Sweden and Malawi who are frequent listeners of radio. READ MORE