Essays about: "paracrisis"

Found 1 essay containing the word paracrisis.

  1. 1. The spark of a paracrisis

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Benjamin Teir; Melica Flygelholm; [2019]
    Keywords : paracrisis; new social movements; discourse; Arla; social media; strategic communication; framing; image repair theory; Social Sciences;

    Abstract : This thesis written within the field of strategic communication and digital media, aims to understand how discourse constructs the paracrisis prevailing on the dairy corporation Arla's Instagram account. A social constructivist perspective to reality and a hermeneutic approach to meaning has been the frame of reference for this study. READ MORE