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1. 1. Internal communication in B2B context : A case study at Electrolux

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Marcus Hansson; Patrik Blomqvist; [2014]
   Keywords : Internal communication; competitive advantage; performance measurment tools;

   Abstract : Effective internal communication is an important factor for organizational success. Organizations need to evaluate and improve their internal communication especially in an increasingly difficult and competitive economic environment. READ MORE