Essays about: "performance of SMES"

Showing result 11 - 15 of 143 essays containing the words performance of SMES.

  1. 11. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Lindqvist; Matilda Bodell; [2023]
    Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

    Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

  3. 12. Small but Mighty: A qualitative study investigating characteristics of SMEs in their utilisation of ICT for sustainability

    University essay from Lunds universitet/Institutionen för informatik

    Author : Hilma Svalander; Måns Larsén; [2023]
    Keywords : ICT; SME; Sustainability; ICT for Sustainability; Utilisation; Agility; Risk Behaviour and Risk Management; Investments and Resources; Business and Economics;

    Abstract : This master's thesis seeks to address the problems associated with the utilisation of sustainable Information Communication Technologies (ICT) by small and medium-sized enterprises (SMEs), due to various barriers such as cost, limited resources, and lack of awareness. The research question seeks to examine the internal factors and characteristics of SMEs that influence their utilisation of ICT for sustainability. READ MORE

  4. 13. Unlocking the Potential of Sustainability in SMEs within the Pharmaceutical Industry: The Role of Managers in Fostering Sustainability for Organizational Long-term Success

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Valerie Garcia Martinez; Edwin Ahlnäs; [2023]
    Keywords : sustainability management; sustainability commodification; sustainable innovation; stakeholder engagement; stakeholder communication; strategic integration; core operations; Business and Economics;

    Abstract : Sustainable development requires companies to do their part. Managers are central to the partaking of sustainability in their organizations, having responsibility towards internal and external stakeholders to ensure the organization's long-term survival while being mindful of other things than maximizing profit. READ MORE

  5. 14. Sustainability Leadership and Employee Satisfaction in Small  and Medium-sized Enterprises : An Exploratory Study in Germany and Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Kevin Mark Winkler; Simon Wamu; [2023]
    Keywords : Sustainability leadership; Sustainable Leadership; Leadership; Employee satisfaction; Leadership practices; Organizational performance;

    Abstract : This research explored the relationship between sustainability leadership practices and employeesatisfaction in small and medium-sized enterprises (SMEs) in Germany and Swede. The objective was toinvestigate how sustainability leadership practices influenced employee satisfaction within the context ofSMEs. READ MORE

  6. 15. The Allure of Automated Machine Learning Services : How SMEs and non-expert users can benefit from AutoML frameworks

    University essay from Uppsala universitet/Datalogi

    Author : Felix Lux Dryselius; [2023]
    Keywords : small and medium-sized enterprises; SME; machine learning; automated machine learning; AutoML; low-code; no-code; Vertex AI; AutoGluon; digitalization; project management;

    Abstract : This study investigates how small and medium sized enterprises (SMEs) and other resource-lacking organisations can utilise automated machine learning (AutoML) to lessen the development hurdles associated with machine learning model development. This is achieved by comparing the performance, cost of usage, as well as usability and documentation for machine learning models developed through two AutoML frameworks: Vertex AI on Google Cloud™ and the open-source library AutoGluon, developed by Amazon Web Services. READ MORE