Essays about: "plain packaging"

Showing result 1 - 5 of 6 essays containing the words plain packaging.

  1. 1. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ella Renaudin; Penny Taka; [2023]
    Keywords : Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

    Abstract : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. READ MORE

  3. 2. Trademark Rights under the Plain Packaging Regime and the New Tobacco Products Directive

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Alexander Mutafchiyski; [2017]
    Keywords : Plain packaging; cigarettes; tobacco products; trademarks;

    Abstract : With the entry into force of the Second Tobacco Products Directive1 (hereinafter TPD), new labelling requirements for tobacco products are being introduced for ensuring greater protection of public health. Notably, the TPD harmonises minimum requirements of the WHO’s Framework Convention on Tobacco Control and its Guidelines, consisting of pictorial warnings and information about the harmful effects of smoking (Article 9 and 10 TPD), covering 65% of the tobacco package2, but also provides the possibility for Member States to introduce further more stringent measures (Article 24(2) TPD). READ MORE

  4. 3. Saving us from ourselves? A fundamental rights approach on standardised packaging in the EU

    University essay from Lunds universitet/Juridiska institutionen

    Author : Monika Trombitas; [2016]
    Keywords : standardised packaging; plain packaging; fundamental rights; human rights; tobacco; trademark; right to property; freedom of expression; EU; Law and Political Science;

    Abstract : The Court of Justice of the European Union delivered three decisions on the 4th of May on the validity of the new Tobacco Products Directive; one on the standardisation of packaging that is obligatory for member states to adopt. The present thesis examines the measure to be adopted only by four member states as part of the implementation of the Directive. READ MORE

  5. 4. Sensory evaluation and quality assessment of an alternative inner coating film in yogurt cartons

    University essay from Linköpings universitet/Teknisk biologi; Linköpings universitet/Tekniska fakulteten

    Author : Fredrik Arding; [2015]
    Keywords : Arla Foods; Dairy; Yogurt; Packaging material; Carton; Inner coating; LDPE; EVOH; Sensory evaluation; Triangel test; Off-flavour; Viscosity; Syneresis; GC-MS; FID; DHS; Purge and trap; Plain; Strawberry; Vanilla;

    Abstract : The dairy food industry is continuously striving towards products with higher quality and longer shelf-life available to the customer at low prices. Arla Foods in Linköping, Sweden, is currently investigating the possibilities of changing the material in yogurt packaging containers by replacing the currently used carton with a different and cheaper alternative. READ MORE

  6. 5. Plain packaging on energy drinks - A quantitative study examining the effects of generic packaging of energy drinks on consumer attitudes and perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ana Susic; Nikki Seretis; [2014]
    Keywords : Brand communication; Graphical components; Energy drinks; Packaging and design; Plain packaging;

    Abstract : In today's society, children and young adults are frequently the subjects of marketing attempts to promote products and brands, even those of documented risk to the consumers' health. Marketers are aware of the importance of branding and product packaging, concepts linked to the products success, and thus, for the rapidly expanding market of energy drinks, packaging is used as a vehicle for brand communication. READ MORE