Essays about: "porter strategies"
Showing result 11 - 15 of 48 essays containing the words porter strategies.
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11. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE
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12. Rethinking Competitive Strategy in Mature Industries: An externally-focused in-depth study into how companies in mature industries can rethink their competitive strategies.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Today’s rapidly changing environment amplifies the need for companies no matter the industry, to stay on top of their game and not lose market share to competing firms. This is particularly true of companies in mature industries, and therefore, is a worthy area of study and the focus of this thesis. READ MORE
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13. Portfolio Management - The key to successful business - A longitudinal case study of a construction company
University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/EkonomihögskolanAbstract : Title Portfolio Management - The key to successful business A case study of a construction company Authors Britta Ek Thomas - Master of Science in Technology Management Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management Elin Skoghagen - Master of Science in Technology Management Advisors Charlotta Johnsson, Associate Professor Department of Automatic Control, Faculty of Engineering, Lund University Thomas Kalling, Professor Institute of Economic Research, Lund School of Economics and Management, Lund University Supervisor A, Product Manager The Mother Company Supervisor B, Director of Product Development The Mother Company Issue of Study Managing product portfolios in today’s business environment is highly complex; there are a number of orthogonal dimensions to consider in order to be successful. Theories within the area of portfolio management are often single tracked and lack the comprehensive picture of what vital aspects to consider to achieve portfolio management excellence. READ MORE
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14. Low carbon non-product related procurement : the Case Novo Nordisk A/S
University essay from SLU/Dept. of EconomicsAbstract : Climate change is an ongoing global issue that has severe effects on health, economy and nature. Climate change is mainly caused by human-induced GHG emissions. Companies have a fundamental role in transforming natural resources into items and services that enable the level and quality of life in today’s society (Benn et al., 2014). READ MORE
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15. How to respond to low cost competition – A case study
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. READ MORE