Essays about: "porter strategies"

Showing result 16 - 20 of 48 essays containing the words porter strategies.

  1. 16. Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adrijana Angjelova; Petter Sundström; [2015]
    Keywords : Corporate social responsibility; Corporate philanthropy; Cause Related Marketing; Cause Fit Communication; Cause Commitment Communication; Consumer Skepticism;

    Abstract : The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). READ MORE

  3. 17. Corporate social responsibility and organizational culture in corporate restructuring : the case of an insurance sector acquisition

    University essay from SLU/Dept. of Economics

    Author : Suvi Hakala; [2015]
    Keywords : Acquistion; Corporate social responsibility; CSR; Finland; insurance sector; merger; organizational culture;

    Abstract : Companies are challenged today due to global turmoil related to economic and social upheaval. Therefore, companies are continuously looking for ways to differentiate and enforce their position in the markets in relation to competitors. READ MORE

  4. 18. What makes the difference? : a study of the purchase process from a buyer's perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Maria Kjelin; [2015]
    Keywords : Fast fashion; Purchase process; Competitive strategies; Fast fashion retailing companies in Sweden; Fast fashion buyer;

    Abstract : The changing dynamics of the fashion retailing industry has progressed and become a global multibillion industry, (Solomon & Rabolt, 2007). It has put a lot of pressure on the fast fashion retailers were key strategies in order to maintain a strong position in market, must be established, (Doyle, Moore & Morgan, 2006). READ MORE

  5. 19. The Relationship Between The Brand Strategy And Business Strategy

    University essay from KTH/Industriell ekonomi och organisation (Avd.)

    Author : Ahmed Karaömer; [2013]
    Keywords : Brand architecture; Porters generic strategies; Market Segmentation;

    Abstract : In this study the relationship between three companies brand strategies and business strategies were investigated based on Aaker’s view on brand architecture. The concept and its strategies are characterized by the driving roles brands possess. READ MORE

  6. 20. The Path Dependency of former monopolists A case study of Scandinavian Airlines System

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Niklas Sandberg; Henrik Karlsson; [2013]
    Keywords : Business and Economics;

    Abstract : Abstract Title: The Path Dependency of former monopolists Seminar date: 2013-05-30 Course: FEKN90 Företagsekonomi: Examensarbete på Civilekonomprogrammet (30 ECTS) Authors: Niklas Sandberg and Henrik Karlsson Advisor: Matts Kärreman Five key words: Monopolist, Path dependency, Strategy, Competition and Deregulation Purpose: To explain how path dependency is affecting the strategies of former monopolists after that their markets are deregulated. Methodology: For this thesis research we have mainly applied an inductive approach based on a qualitative research method including unstructured interviews. READ MORE