Essays about: "positioning tourism"

Showing result 1 - 5 of 13 essays containing the words positioning tourism.

1. 1. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aisha Bishar; Piffo Lakpa Robertine; [2023]
   Keywords : branding; promotion; marketing; tourism; Cameroon; tourist destination;

   Abstract : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. READ MORE

3. 2. Recognizing cultural value infood : Case study of Pike-Perch in Hjälmaren & Mälaren,Sweden

   University essay from Uppsala universitet/Industriell teknik

   Author : Michaela Saax; [2021]
   Keywords : Cultural Value; Sustainable Destination Development; Pike-Perch; Food Tourism; Brand Identitity;

   Abstract :  Food culture emerges as a social culture and can be summarized through its historicaldevelopment process. The exploration of socio-cultural analysis of food with sociologicalapproaches has emerged in research due to the increased awareness of modern societies’motivations to discover other cultures through food. READ MORE

4. 3. Tjuvjakt och bevarande av giraffer

   University essay from SLU/Dept. of Biomedical Sciences and Veterinary Public Health

   Author : Alexandra Valfridsson; [2018]
   Keywords : giraff; tjuvjakt; giraffe camelopardalis; bevarande; nätgiraff; rothschild giraff;

   Abstract : Giraffen är väldens högsta landlevande däggdjur och förekommer i vilt tillstånd på Afrikas savanner söder om Sahara. De lever solitärt eller i ostabila, små hjordar och konkurrerar inte med andra arter om födan vilken huvudsakligen består av blad från träd och buskar av arten Acacia. Spp. READ MORE

5. 4. Ten days of Taglit : How emotions work on a Birthright trip in Israel

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Sacha Buisman; [2017]
   Keywords : Taglit Birthright; Israel; Jewish heritage tourism; emotional reflexivity; organized trips;

   Abstract : Taglit Birthright is an organization that provides free ten-day diaspora-heritage trips to Israel for young Jewish adults between 18 and 26 years old. Taglit is Hebrew for discovery and this is the ambition of the organization: providing young Jewish people with an opportunity to discover their socio-cultural Jewish heritage. READ MORE

6. 5. It’s greener to dive in the Philippines! : A qualitative study of green marketing in dive and adventure tourism.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Joanna Johansson; Johanna Lindgren; [2016]
   Keywords : green marketing; dive tourism; adventure tourism; service development; green marketing strategies; green branding; green segmentation; green positioning.;

   Abstract : Purpose and research question: The purpose of this study is to provide and attain a deeper understanding of how the business philosophy of green marketing affects recreational adventure tourism. Further, the study intends to identify and analyze green marketing in relation to service development, green marketing strategies, branding, segmentation and positioning in the dive tourism sector. READ MORE