Essays about: "pricing strategy"

Showing result 1 - 5 of 143 essays containing the words pricing strategy.

  1. 1. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  2. 2. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  3. 3. Complementing the multi-level perspective with the coevolutionary framework to conceptualise barriers to sustainable transitions in agro-food industries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Benjamin Mole; [2020]
    Keywords : Sustainable transitions; Multi-level perspective; Coevolutionary framework; Business and Economics;

    Abstract : Sustainable transitions are essential to ensure climate and land systems do not go beyond their tipping points; however, these transitions are complex, and barriers to their success are difficult to conceptualise. The Multi-Level Perspective (MLP) is the dominant framework for conceptualising how industries transition to using green innovations. READ MORE

  4. 4. Does the sinner beat the saint? An empirical study of the Nordic stock market

    University essay from Göteborgs universitet/Graduate School

    Author : Jonathan Winberg; [2019-11-27]
    Keywords : Sin Stocks; Sin Stock Anomaly; Nordic Stock Market; Fama-French Three-Factor Model; CAPM; Asset Pricing Models; Portfolio Asset Management; OLS; Gambling; Tobacco; Alcohol; Weapons; Oil Gas; Self-Financing; Portfolio Strategy;

    Abstract : MSc in Finance.... READ MORE

  5. 5. THE IMPACT OF THE INTERNET OF THINGS ON ESTABLISHED BUSINESS MODELS - A multiple case study of Swedish insurance companies

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Emanuelsson; [2019-07-09]
    Keywords : Insurance; Internet of Things; IoT; Business Model; Business Model Canvas; Business Model Innovation;

    Abstract : Master’s Degree Project in Innovation and Industrial Management. Master’s Degree Project in Innovation and Entrepreneurship... READ MORE