Essays about: "product-market growth matrix"

Found 1 essay containing the words product-market growth matrix.

  1. 1. Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Erik Wang; [2019]
    Keywords : Business-to-business; services; mature industry; growth; product-market growth matrix; relationship marketing; switching barriers;

    Abstract : In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. READ MORE