Essays about: "produkt-tjänst"

Showing result 1 - 5 of 10 essays containing the word produkt-tjänst.

  1. 1. The First Date: an Investor Pitch

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cornelia Johansson; Hanna Nilsson; Olle Stigenius; [2023]
    Keywords : Key words: Investment criteria; Pitch assessment; Venture capital firms; Venture capitalist decision-making; Pitch; Business and Economics;

    Abstract : Research question: What investment criteria in a pitch do managers of venture capital firms assess and how does the information presented in the pitch affect their decision-making? Purpose: To examine and contextualize what investment criteria venture capitalists assess in the different levels of a pitch and analyze the effect of the information presented in the pitch on their decision-making. Methodology: A qualitative multiple case study with specific sampling. READ MORE

  3. 2. Pricing The Value Proposition in Start-up Environment : A multi case study on start-up Pricing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sai Krishna Babu Rajendra Prasad; [2023]
    Keywords : Pricing; Startups; WTP; Value Proposition; Prissättning; Startups; WTP; Värde-erbjudande;

    Abstract : Pricing is one of the most critical factors for a company to thrive in the market. Unlike big companies, there is no pricing data available for startup companies. Pricing is one of the factors for startup failure. READ MORE

  4. 3. Unwrapping the Customer Value concept and its application within an Industrial Manufacturing Firm : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Robert Bunea; [2023]
    Keywords : ;

    Abstract : Traditional manufacturing companies were reliant on selling their product centred offerings towards customers. However, technological developments, volatile market environments as well as calls for more personalised experiences from customers, have made the traditional product-centred approaches less effective. READ MORE

  5. 4. Using Machine Learning to Connect Brands with Influencers

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Jonathan Hedlund; [2022]
    Keywords : Interaction Technologies; Machine Learning; UX-Design;

    Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

  6. 5. Undersökning av digital marknadsföringsstrategi

    University essay from SLU/School for Forest Management

    Author : Viktor Svedlund; [2020]
    Keywords : digitalisering; digital marknadsföring; sociala medier;

    Abstract : Företag står under ständig utveckling och en drivkraft att öka sin omsättning och stärka sitt varumärke. För att nå ut med sin produkt, tjänst eller kännedom om varumärket så marknadsför sig företag. READ MORE