Essays about: "promotional items"

Found 3 essays containing the words promotional items.

1. 1. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

   University essay from Lunds universitet/Teknisk logistik

   Author : Caroline Vitasp; Helena Nyman; [2016]
   Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

   Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

3. 2. Promotional Products : A quantitative study about which promotional product are thebest to be used in general and specific industries

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Philip Andersson; Kristiana Malinova; [2012]
   Keywords : promotional products; promotional items; promotional gifts; product advertising; promotion; promotion methods and swag.;

   Abstract : Title: Promotional Products - A quantitative study about which promotional product are thebest to be used in general and specific industries Authors: Philip Andersson and Kristiana Malinova Supervisor: Jean-Charles Languilaire Examiner: Christine Tidåsen End seminar: 2012-06-04 Level: Bachelor Dissertation in Marketing, 15 Swedish credits, Spring 2012 Key words: promotional products, promotional items, promotional gifts, product advertising,promotion, promotion methods and swag. Question:“Which are the best promotional products to be used by companies in general andin specific industries?” Purpose: The purpose of this study is to describe and analyze the use and the importance ofpromotional products for companies. READ MORE

4. 3. Marketing through Promotional Items

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Fredrik Linnér; Marcus Daleke; [2011]
   Keywords : Promotional items; Brand Orientation; Brand Identity Strategy; Integrated Marketing Communication;

   Abstract : The rapid increase in communication channels seen during the last two decades has suggested an increased importance in the coordination of a consistent marketing message through all channels of communication. "Promotional items" however is a channel that is seen as secondary, or even negligible in many companies' larger marketing mix. READ MORE