Essays about: "promotional management"

Showing result 11 - 15 of 16 essays containing the words promotional management.

  1. 11. Loyalty Card Promotional Activity in Budget Hotel

    University essay from Institutionen för ekonomi

    Author : Fei Teng; [2010]
    Keywords : loyalty card; budget hotel; Swedish customer;

    Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE

  3. 12. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Andreas Mård; Patrick Jonasson; [2007]
    Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

    Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE

  4. 13. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hossain Md. Jakir; [2006]
    Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

    Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE

  5. 14. A study of Village Milking Centre in China

    University essay from SLU/Dept. of Animal Nutrition and Management

    Author : Maja-Lena Främling; [2006]
    Keywords : dairy; Village Milking Centre; China; dairy production; survey; cows;

    Abstract : The aim of the study was to compile and evaluate Village Milking Centre (VMC) in China for DeLaval. VMC is a centre provided with milking machines and bulk milk coolers. Local farmers bring their cows to the VMC two to three times per day. Earlier there was Milk Collecting Centres (MCC) where the farmers delivered the milk. READ MORE

  6. 15. WINNING IN A GLOBAL MARKET : THE SIGNIFICANCE OF TRAINING FOR SKILLS REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Peter Ohonsi; [2006]
    Keywords : WINNING IN A GLOBAL MARKET; THE SIGNIFICANCE OF TRAINING FOR SKILLS; REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING;

    Abstract : Title: Winning in a Global Market: The Significance Of Training For Skills Required To Be Effective In International Marketing. Author: Peter Ohonsi Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s Thesis in Business Administration, 10 credits. READ MORE