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Showing result 1 - 5 of 16 essays matching the above criteria.

1. 1. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Josef Mannai; Nadezda Opacic; [2023]
   Keywords : ;

   Abstract : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. READ MORE

3. 2. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

   University essay from Göteborgs universitet/Graduate School

   Author : Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
   Keywords : Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

   Abstract : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. READ MORE

4. 3. Idea Promotion - The story of intrapreneurs promoting an idea within a well-known innovative organisation

   University essay from Göteborgs universitet/Graduate School

   Author : Cong Trinh Vo; [2019-07-08]
   Keywords : idea promotion; idea promoter; intrapreneurship; issue selling; incumbents; innovation management; idea selling tactics;

   Abstract : “Ideas are the currency of the 21st century. You can have brilliant ideas—truly revolutionary ideas — but if you cannot persuade others to act, those ideas don’t matter” - Gallo (2014, para. READ MORE

5. 4. Work, Social Enterprise and Mental Health Promotion : A psychology of religious analysis of work as a mental health promotion activity

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Dirk Kehr; [2019]
   Keywords : social enterprise; work environment; health promotion; and disability;

   Abstract : The intent of this paper is to investigate social enterprise, and the Swedish work environment regulations as expressed in the Organizational and social work environment provisions of the Swedish Work Environment Authority (AFS 2015:4) within the context of mental health promotion. This investigation will generate hypotheses regarding how social enterprises and the individuals working in these environments utilize work in creating mental health promotional activities. READ MORE

6. 5. Gestaltningsförslag för att främja den biologiska mångfalden i privatträdgårdar

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Lina Rantala; [2018]
   Keywords : biologisk mångfald; privatträdgårdar; hållbar gestaltning;

   Abstract : De naturliga habitaten för olika organismer på jorden har förändrats, vilket har lett till minskad biologisk mångfald. Genom vår konsumtion av naturen förödas ekosystem, arvsanlag och arter. Detta försämrar arternas och ekosystemtjänsternas förmåga att hantera olika förändringar, så som klimatförändringar. READ MORE