Essays about: "purchase cost"

Showing result 21 - 25 of 161 essays containing the words purchase cost.

  1. 21. To Return or Not to Return - A Quantitative Study on the Effects of Alternatives to Free Return Policies

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Beatrice Borgh; Anastasia Hjelm; [2022]
    Keywords : Attitude; Intention; Sustainability Perception; Returns; Return Policies;

    Abstract : Fashion e-commerce is growing rapidly and poses a big threat to the environment by being accountable for 10% of humanity-caused greenhouse gas emissions. Despite this, customers continue to purchase, and return, more items from online fashion retailers than ever. READ MORE

  3. 22. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

    University essay from Umeå universitet/Företagsekonomi

    Author : Mattias Arusell; Magdalena Pettersson; [2022]
    Keywords : CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

    Abstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE

  4. 23. Carbon Footprints & Consumer Purchasing Decisions Online : A Case Study at Klarna Bank AB

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Axel Bobert; Alpha Fofana; [2022]
    Keywords : Sustainable Consumption; Carbon Footprint; Human Computer Interaction HCI ; Ecofeedback Technology; Information Visualization; Prototyping; Usability Testing; Hållbar Konsumtion; Koldioxidavtryck; Människa-datorinteraktion MDI ; Ekoåterkopplingsteknik; Informationsvisualisering; Prototypande; Användbarhetstestande;

    Abstract : Sustainable consumption is used to describe consumer behaviors which aim to reduce environmental impact. One way of measuring sustainable consumption is by tracking products’ carbon footprint. READ MORE

  5. 24. Råvaruförsörjning av grot : försörjningskedjan vid Södra Skog

    University essay from SLU/Dept. of Forest Economics

    Author : Erik Leijonhufvud; [2022]
    Keywords : primära skogsbränslen; processkartläggning; processbaserad verksamhetsutveckling; skogsbränslen;

    Abstract : Sverige håller på att utvecklas från ett samhälle beroende av fossilbaserade bränslen och produkter till en bioekonomi. Detta innebär att vi måste öka andelen förnyelsebar råvara för att kunna ställa om till en mer biobaserad ekonomi. READ MORE

  6. 25. HIGH-COST PROTECTION AND PHARMACEUTICALS CONSUMPTION IN SWEDEN

    University essay from Uppsala universitet/Institutionen för farmaci

    Author : Haitham Lamin; [2022]
    Keywords : ;

    Abstract : ABSTRACT  BACKGROUND: Access to medicine is a basic human right and one of the fundamentals of an efficient healthcare system. Therefore, many countries have developed different models to ensure that their citizens have access to affordable and good quality medicines. READ MORE