Essays about: "regional destination marketing"

Showing result 1 - 5 of 8 essays containing the words regional destination marketing.

  1. 1. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Anna Ahl Obucina; [2020]
    Keywords : Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

    Abstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE

  3. 2. Uncorking Wine Tourism : Prospects of regional tourism sustainability in Spain

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Caroline Vibeke; Johanne Vibeke; [2020]
    Keywords : wine tourism; community; resources; collaboration; sustainability; marketing;

    Abstract : Wine tourism is a growing phenomenon that allows winemakers to create another product beyond their main one, that of wine. By creating an attraction, vineyards are opening another market for themselves that in many cases can create a bigger awareness for their wine. READ MORE

  4. 3. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Lukas Hans Walther Weyh; [2020]
    Keywords : sustainable destination development; marketing; south tyrol; sensory destination marketing; region branding; tourist loyalty; destination management; tourism; tourist relationship; branding;

    Abstract : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. READ MORE

  5. 4. Initiating Relationships in Destination Marketing : A Case Study of the Wallander Film Production

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Agnes Karlsson; [2017]
    Keywords : Destination Marketing; Film; Business Relationships;

    Abstract : This thesis focuses on the process of initiating relationships in destination marketing and includes an in-depth case study of the Wallander film series. Destination marketing is unique due to its dependency on relationship creation – typically, dynamic contacts have to be established between the film company, its financial sponsors and the stakeholders in the designated destination. READ MORE

  6. 5. Baking Dalarna's biking cake : Collaboration as a means for destination competitiveness, a case study of “Biking Dalarna"

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Jonathan Moshe Yachin; [2013]
    Keywords : Collaboration; Cluster; Destination competitiveness; Mountain biking tourism; Dalarna;

    Abstract : In the contemporary tourism industry, the competitive game is between destinations. Tourism operations struggle to remain competitive on the international market and their success depends to a large extent on other complementary and competing tourism organizations at the destination. READ MORE