Essays about: "review of literature on retailer perception"

Found 1 essay containing the words review of literature on retailer perception.

  1. 1. The influences of physical environment of multi-brand fashion retail store on consumer's behavior

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : HO JU-PING; LI FEI; [2011]
    Keywords : multi brand; fashion; retail store; physical environment; consumer behaviour; needs; satisfaction; positive attitude; negative attitude; interior; exterior; visual merchandise; display;

    Abstract : The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. READ MORE