Essays about: "review of related literature marketing strategies research"
Showing result 11 - 13 of 13 essays containing the words review of related literature marketing strategies research.
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11. Corporate Strategies During an Economic Crisis : Cases of Micro and Small Italian Ceramic Enterprises
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Extensive research has previously been conducted in the field of corporate strategies during economic crisis, analyzing different contexts and countries. Nevertheless, the main focus has always been on small and medium enterprises without considering the importance that micro enterprises have in the European business tradition. READ MORE
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12. Assessment of factors influencing marketing strategies of Software as a Service or SaaS
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : This paper analyses marketing strategies appropriate for small companies providing SaaS (“Software as a Service”) solutions. The exploratory research approach was adopted to answer the thesis question. Three frameworks were used by the researchers as the basis for data analysis. The first is the DEMATEL approach developed by Wu et al. READ MORE
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13. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden
University essay from Institutionen för ekonomi och företagandeAbstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE
