Essays about: "rhetoric devices"

Showing result 1 - 5 of 17 essays containing the words rhetoric devices.

  1. 1. Teaching English in Sweden : A Look at the Rhetoric in the Federalist Papers

    University essay from Stockholms universitet/Engelska institutionen

    Author : Gustav Wetterlind; [2022]
    Keywords : Federalist Papers; Rhetoric; Swedish Curriculum; Ethos; Pathos;

    Abstract : This essay examines the possibility to use the Federalist Papers as authentic classroom material for English 7 within Sweden’s upper secondary school. To do this, three close readings have been done of the first, tenth and fifty-first essay amongst the Federalist Papers. READ MORE

  3. 2. How to analyze identification in storytelling?

    University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Felix Pålsson; [2022]
    Keywords : audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

    Abstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE

  4. 3. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Maja Lundgren; [2022]
    Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

  5. 4. Lessons about activism from a Swedish high school student : A rhetorical analysis of Greta Thunberg’s public speeches on climate change

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elena - Maria Vavilov; [2019]
    Keywords : environmental communication; Greta Thunberg; climate activism; issue framing; rhetoric analysis; argumentation; moral purpose;

    Abstract : On the 15th of March 2019, more than 1.6 million students have protested in 125 countries against the climate change effects, as part of the Fridays for Future movement. The manifestations represented the biggest day of global climate action ever taken, according to media outlets. READ MORE

  6. 5. IMPERIAL RHETORIC AND THE FINNISH OTHER IN RUSSIAN LITERATURE in selected works of Aleksandr Puškin and Fëdor Dostojevskij

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Tuomas Taavila; [2017-06-16]
    Keywords : ryska; Russian Empire; Finland; literature; Aleksandr Puškin; Fëdor Dostojevskij; nation building; imperial rhetoric; devices of colonization;

    Abstract : Inspired by the ongoing debate on Russia’s imperial revival, this paper is set to explore earlier manifestations of Russian imperial rhetoric in Russian literature of the 1800s. The second aim of this study is to analyse the imperial rhetoric with reference to one of Russia’s neighbouring countries, Finland. READ MORE