Essays about: "role of marketing department"

Showing result 6 - 10 of 17 essays containing the words role of marketing department.

  1. 6. Creating a new food category - Insights from stakeholders in the Swedish Market

    University essay from Lunds universitet/Förpackningslogistik

    Author : Silvia Garcia Gonzalez; [2015]
    Keywords : New food category; positioning; Swedish food market; innovation; evolution; Technology and Engineering;

    Abstract : Title Creating a new food category - Insights from stakeholders in the Swedish market Author Silvia D. García González Division Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University Supervisors Märit Beckeman and Karla Marie Paredes Issue of Study The food industry faces a large number of challenges. READ MORE

  3. 7. Fairtrade - A Competitive Imperative? : An Investigation to Understand the Role of Fair Trade in Company Strategy in the Chocolate Industry

    University essay from IHH, Företagsekonomi

    Author : Elina Vettersand; Thao Tran; [2012]
    Keywords : Strategic entrepreneurship; fair trade; competitive advantage.;

    Abstract : Background: The rise in ethical consumerism has become evident through an increase in sales of fair trade products in recent years. Consumers are prepared to pay a premium for fair trade chocolate, and with a steady future growth in the fair trade movement, this is an attractive market for new entrants. READ MORE

  4. 8. THE IMPACT OF MERGERS AND ACQUISITIONS ON BRAND VALUE IN THE HOTEL SECTOR DURING THE ECONOMIC CRISIS IN SPAIN. A CASE STUDY OF NH HOTELES & HESPERIA.

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Joana Maria Rosselló Dalmau; Laura Arteaga Amorós; [2012]
    Keywords : ;

    Abstract : This dissertation examines the role and impact of the M&A’s created during the economic crisis in the tourism sector on the brand strategy, and their portfolio. We analyze different theories explaining brand concept, the advantages and disadvantages of building a new brand or buying an existing brand, how the portfolio can change after the merger and the concept of rebranding to draw conclusions thought the examination of a case study based on the biggest urban hotel chain in Spain: NH Hotels and its merger with Hesperia. READ MORE

  5. 9. PROFESSIONAL DEVELOPMENT OF SALES ENGINEERS IN THE AREA OF REACTOR TECHNOLOGY PRODUCTS

    University essay from KTH/Skolan för teknikvetenskap (SCI)

    Author : Laila Fahmi; [2012]
    Keywords : ;

    Abstract :   Today much of a company’s competitive edge lies in the knowledge and competence found within the company. Technology and products are becoming increasingly complex meaning that the way knowledge is created and managed is extremely important. READ MORE

  6. 10. Interface between the Marketing and Sales and Product development departments : A case study

    University essay from JTH, Industriell organisation och produktion; IHH, Informatik

    Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
    Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

    Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE