Essays about: "sales competitive advantage"

Showing result 1 - 5 of 66 essays containing the words sales competitive advantage.

  1. 1. How restaurants used digital marketing to keep their customers during the Covid-19

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Sertan Ceken; [2023]
    Keywords : Digital marketing; Covid-19; customer loyalty; Digital marknadsföring; Covid-19; kundlojalitet;

    Abstract : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. READ MORE

  3. 2. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context

    University essay from Lunds universitet/Teknisk logistik

    Author : Jacob Knutsson; Theodor Jener; [2023]
    Keywords : S OP; Strategy; Inventory; Operations; Strategic alignment; Technology and Engineering;

    Abstract : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. READ MORE

  4. 3. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  5. 4. CSR and the fashion industry, closely linked : CSR in the online fashion industry, opportunities and challenges: The French example

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Malo Delcroix; Louis Meyer; [2023]
    Keywords : Corporate social responsibility; online fashion industry; France; competitive advantage; consumer behavior; decision making process.;

    Abstract : In recent years, CSR has taken on great importance in the life of companies, which are much more aware of the existing social, economic and environmental problems. So, when Ecommerce has taken an important place in the life of different industries, these companies (especially in the world of textiles) have had to adapt and understand how to exist and use CSR to stand out and enter the market. READ MORE

  6. 5. Forecasting initial sales of video games using Youtube trends

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Christoffer Blomgren; [2022]
    Keywords : Competitive intelligence; market potential forecasting; video games; Google Trends; regression;

    Abstract : Today’s competitive market in the video game industry puts a lot of stress on companies to be ahead of competitors. The ability to predict the potential of a product gives companies an advantage over competitors on the market. READ MORE