Essays about: "sales orientation"

Showing result 1 - 5 of 30 essays containing the words sales orientation.

  1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  3. 2. Populating a Database to be used with an Indoor Positioning System

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Maria Halvarsson; Jinglan Qin; [2022]
    Keywords : Indoor positioning system; Bluetooth Low Energy; Relational database; AWS cloud services; Indoor asset tracking; Indoor navigation; Indoor localization; Database design; Inomhuspositioneringssystem; Bluetooth Low Energy; Relationsdatabas; AWS molntjänster; Tillgångsspårning; Inomhusnavigering; Inomhuslokalisering; Databasdesign;

    Abstract : Indoor Positioning System (IPS) are becoming more common in many areas such as retail, warehouses, smart facilities, and manufacturing.In recent years, Bluetooth Low Energy (BLE)-based IPS has become increasingly popular due to its low cost and low energy consumption. One of the more recent updates, Bluetooth 5. READ MORE

  4. 3. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Måns Nilsson; Christoffer Oveby; [2020]
    Keywords : ;

    Abstract : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. READ MORE

  5. 4. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Celina Johansson; [2020]
    Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

    Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE

  6. 5. Market Intelligence in technology-intensive enterprises: Its constitution and utilization in a B2B context - Case Study of a Business Intelligence Outsourcing Supplier in the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Mathias Nyhues; [2018-07-03]
    Keywords : Market Intelligence; Market Orientation; Market Knowledge; Customer Data;

    Abstract : An enterprise´s market intelligence involves its knowledge about its customers, competitors, and the future market developments. The constitution of market intelligence is crucial for the enterprise in a variety of perspectives. READ MORE