Essays about: "sales theory"

Showing result 1 - 5 of 195 essays containing the words sales theory.

  1. 1. Are you cheap or climate friendly? Applying nudge theory to lower meat purchasing in grocery stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Fredholm; Erik Karlsson; [2020]
    Keywords : nudge theory; System 1 and System 2; consumer behavior; meat consumption; grocery stores; Business and Economics;

    Abstract : The purpose of this study was to investigate whether consumer behavior in grocery stores could be affected through nudging by rearranging the product placement and putting up suggestive messages to customers. It also investigated whether nudging is more effective when targeting short-term versus long-term consequences of consumer behavior, as their abstract levels are processed differently. READ MORE

  2. 2. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  3. 3. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Hansson; Adam Manfredsson; [2020]
    Keywords : Big Data; E-commerce Marketing; Ethic; Deontological; Utilitarian; Digitalization; Website Cookies;

    Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE

  4. 4. The Effect of CEO Compensation on Real Earnings Management

    University essay from Umeå universitet/Företagsekonomi

    Author : Douglas Grambo; [2020]
    Keywords : Agency theory; real earnings management; CEO compensation;

    Abstract : Real earnings management has been a subject of increasing debate ever since the passing of the Sarbanes-Oxley act in the united states. As research has pointed towards real earnings management increasing this has sparked discussions on whether real earnings management is damaging to companies, or if it is benefiting them, or if it lies somewhere in between. READ MORE

  5. 5. Ordering and inventory control at ARPS

    University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

    Author : Hedvig Orvenholt; Hedda Trönnberg; [2020]
    Keywords : Inventory control; order planning; production planning; cost-optimal; cost efficiency; quantity discounts; storage limitation; Technology and Engineering;

    Abstract : Abstract Title Ordering and inventory control of raw materials at AR Packaging Systems Authors Hedda Trönnberg and Hedvig Orvenholt Supervisors Ph.D. Jan Olhager, Lund University, Faculty of Engineering, Department of Industrial Management and Logistics Max Ivarsson, Supply Chain Specialist, AR Packaging Systems AB Examiner Ph.D. READ MORE