Essays about: "service marketing hotel"

Showing result 11 - 14 of 14 essays containing the words service marketing hotel.

1. 11. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
   Keywords : marketing strategies; wedding business; hotel;

   Abstract : Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE

3. 12. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

   University essay from Institutionen för ekonomi

   Author : Malin Hammer; [2008]
   Keywords : marketing; relationship marketing;

   Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE

4. 13. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Andreas Mård; Patrick Jonasson; [2007]
   Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

   Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE

5. 14. Storytelling : A Study of Marketing Communication in the Hospitality Industry

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Maria Ågren; Martina Ölund; [2007]
   Keywords : Storytelling; Marketing Communications; Integrated Marketing Communications; Word of Mouth; Hospitality; Hotels;

   Abstract : There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become increasingly important, storytelling as a marketing mean can be one concept to apply, especially in the service sector. READ MORE