Essays about: "why is important the communication in marketing"

Showing result 1 - 5 of 30 essays containing the words why is important the communication in marketing.

1. 1. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
   Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

   Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

3. 2. Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing tool

   University essay from Linköpings universitet/Företagsekonomi

   Author : Arvid Lögdberg; Oscar Wahlqvist; [2020]
   Keywords : Podcast marketing; marketing communication; content marketing; business to business marketing;

   Abstract : Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. READ MORE

4. 3. Social media adoption and usage : A study within the industrial sector in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Madelene Sundlin; Mathilda Svensson; [2018]
   Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

   Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE

5. 4. Reinventing Traditional Shopping

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Erika Wamsler; Linnea Jonsson; [2018]
   Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

   Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

6. 5. Blog Influence on Consumer Information Search : From a Consumer’s Perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Charlotta Hellström; Emma Hammer; Emma Martin; [2015]
   Keywords : Blog marketing; information search; blog characteristics; blog influence; consumer behavior; online information; online communication;

   Abstract : Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström & Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty & Smith, 1987; Schmidt & Spreng, 1996). The Internet has greatly impacted the way consumers search for information (Peterson & Merino, 2003). READ MORE