Essays about: "social media content"

Showing result 11 - 15 of 868 essays containing the words social media content.

  1. 11. IDENTIFYING HATE SPEECH IN SOCIAL MEDIA THROUGH CONTENT AND SOCIAL CONNECTIONS ANALYSIS

    University essay from Göteborgs universitet / Institutionen för filosofi, lingvistik och vetenskapsteori

    Author : Milan Stanišić; [2023-06-19]
    Keywords : hate speech; social media; natural language processing; classification;

    Abstract : Hate speech is a problem which puts its targets at risk of serious harm. It spreads fast and has a real influence on the society because of the ubiquity of the internet and social media, and so various research efforts have been put to find solutions to automatic hate speech detection. READ MORE

  3. 12. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Natalia Pfeifer; [2023]
    Keywords : Social Sciences;

    Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE

  4. 13. Collective Digital Identity of Russian Nationalist Organisations in the Invasion of Ukraine

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Gabriele Scalise; [2023]
    Keywords : Russian invasion of Ukraine; Russo-Ukrainian War; Russian nationalism; Eurasianism; ethnography; semiotics; coding; Russian studies; media ecology; collective identity; narrative; infowar;

    Abstract : This project investigates Russian nationalist organisations during the invasion of Ukraine, to study their collective identity and practises. It features an ethnography of 26 organisations, their websites and social media. Their content is coded via a semiotic framework, categorising their symbols, images, content posted and other identity tropes. READ MORE

  5. 14. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Alexander Nordström Käll; Jonas Nyman; [2023]
    Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

  6. 15. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Lydia Holmén; [2023]
    Keywords : digital diplomacy; nation branding; security branding; narrative; security narrative;

    Abstract : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. READ MORE