Essays about: "store market"

Showing result 1 - 5 of 279 essays containing the words store market.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  4. 3. Deep Learning Based Sentiment Analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Shashank Kalluri; [2023]
    Keywords : Sentiment Analysis; Word Embedding; Deep Learning;

    Abstract : Background: Text data includes things like customer reviews and complaints,tweets from social media platforms. When analyzing text-based data, the SentimentModel is used. Understanding news headlines, blogs, the stock market, politicaldebates, and film reviews some of the areas where sentiment analysis is used. READ MORE

  5. 4. A First Step Towards Profitable and Sustainable Reverse Logistics : A qualitative study of how companies can balance sustainability priorities in their Reverse Logistic practices

    University essay from Umeå universitet/Företagsekonomi

    Author : Josefin Andersson; Emma Gustafsson; [2023]
    Keywords : Reverse Logistics; Economic Sustainability; Environmental Sustainability; Supply Chain Management;

    Abstract : A rapid change in the market context and a growing concern regarding the environment with initiatives such as Agenda 2030 and Paris Agreement is what organisations are facing today. Further, macro-factors including war, inflation and energy crisis contribute to additional concerns in the market. READ MORE

  6. 5. Energy System Analysis of thermal, hydrogen and battery storage in the energy system of Sweden in 2045

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Poornima Sundarrajan; [2023]
    Keywords : VRES; Energy System Model; CEEP; Wind integration; Thermal Energy Storage; Hydrogen Storage; Heat Pumps; Electrolysers; VRES; Energisystemmodell; CEEP; Vindintegration; Värmeenergilagring; Vätgaslagring; Värmepumpar; Elektrolysörer;

    Abstract : Sweden has goals to reach net-zero emissions by 2045. Although electricity sector is almost fossil free, industry & transport still rely on fossil fuels. Ambitious initiatives such as HYBRIT, growth of EV market & expansion of wind power aim to expedite emission reduction. READ MORE