Essays about: "studying business"

Showing result 11 - 15 of 410 essays containing the words studying business.

  1. 11. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
    Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

    Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

  3. 12. A Zombie Outbreak - A Study of Unhealthy Firms' Influence on Healthy Firms' Growth Progression In Sweden.

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Jacob Tjerneld; Jacob Wennberg; [2023]
    Keywords : Zombie firms; spillover effects; capital misallocation; Business and Economics;

    Abstract : This paper examines the impact of zombie firms on healthy companies’ growth indicators in the Swedish market. By utilising fixed-effects regression analysis and analysing a comprehensive data set, the paper aims to shed light on the dynamics between zombies’ effects on nonzombies’ development. READ MORE

  4. 13. Was Brexit Really all that Bad for EU Students? A deep-dive in understanding the effect of Brexit on EU students in the UK

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Felix Danielsson; [2023]
    Keywords : Brexit; International Students; EU; Brain Drain; Push-Pull Factors; Business and Economics;

    Abstract : This research paper uses an explanatory sequential mixed method design to examine the factors influencing students' decision-making regarding their future and the impact of Brexit on these choices. The study aims to understand the interplay between various factors and Brexit's role in shaping students' decisions. READ MORE

  5. 14. Is this a threat to my individual self-perception, or an opportunity? A qualitative study unfolding the effects of generative AI chatbots on students' individual self-perception in the process of revising and updating their "selves"

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Wilma Augustsson; Karin Östberg; [2023]
    Keywords : Self-Perception; Identity Work; Identity Opportunities; Identity Threats; Generative AI Chatbots;

    Abstract : For long, scholars have been interested in the concept of identity and its continuous development, conceptualized as identity work - emphasizing its ongoing process rather than a fixed state. As a subject to change, our identities are seen to be influenced by various factors, playing a significant role in shaping our self-perceptions and determining who we are, as well as who we aspire to become. READ MORE

  6. 15. Sustainability-oriented Business Model: An Analysis of Sustainable Practices in the Context of a Luxury Hotel

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Kiesha-Marie Min Yi Chong; [2023]
    Keywords : Hotel Industry; Luxury Hospitality; Practice Theory; Sustainable Business Model; Sustainability Initiatives; Sustainable Luxury;

    Abstract : Due to various ongoing environmental crises, there is an urgent need for sustainable solutions and initiatives, as it has become an imperative criterion for businesses to include in their operations. Further, the hospitality sector is a multibillion-dollar industry and has a great impact on not only the economy, but the environment as well. READ MORE