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Showing result 1 - 5 of 410 essays matching the above criteria.

  1. 1. How do firms acquire strategic human resources for facilitating innovation - A multiple-case study of MNCs which have headquarters in European context

    University essay from Göteborgs universitet/Graduate School

    Author : Zhixing Zhao; Alessia Mazzalai; [2023-07-19]
    Keywords : ;

    Abstract : Nowadays, firms are required to adapt to new innovations trend which is driven by technology, products and business mode. Organizations are facing the challenge of both electrification and automation. As big players, multinational corporations (MNCs) are facing global competition in their business. READ MORE

  3. 2. Measurement of Business Incubator Performance by Governments: Studying the Practices in the Nordic Region

    University essay from Göteborgs universitet/Graduate School

    Author : Firuza Alizada; [2023-07-19]
    Keywords : business incubators; incubator financing; return on investment; public business incubators; government-supported business incubators; evaluation of incubation policy;

    Abstract : This master thesis aims to investigate the measurement of business incubator performance by governments. Business incubators play a vital role in nurturing startups, promoting innovation, and fostering economic development. READ MORE

  4. 3. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  5. 4. Sharing is Caring: A Qualitative Case Study on Knowledge Sharing in University Business Incubators

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Hamza El Fakir; Ved Maddison; [2023]
    Keywords : Cognitive diversity; University business incubators; Knowledge sharing; Organisational learning; Startups;

    Abstract : Startups and entrepreneur support organisations like business incubators are contemporary fields of research. A key resource startups receive from incubators is knowledge through the process of knowledge sharing with fellow startups. The different perspectives, professional experience, and expertise i.e. READ MORE

  6. 5. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE