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Found 4 essays matching the above criteria.

  1. 1. Country of Origin within the consumers' decision-making process

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Benedikt Schneller; Jake James Swanson; [2018]
    Keywords : country of origin; decision-making process; high involvement products; information cues; perception.;

    Abstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE

  3. 2. Consumer Attitudes towards Subliminal Advertising : Focus on the Use of Product Placement

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Pooriphong Nilcham; [2013]
    Keywords : Subliminal Messages; Subliminal advertising; Product placement; Consumer attitude; Perception; Consumer behavior; Purchasing decision;

    Abstract : This thesis is a study about subliminal messages and consumer attitudes towards the use of product placement as subliminal advertising and their behaviors afterwards. The effects of subliminal advertising have been ambiguous and controversial for a long time. READ MORE

  4. 3. Tracing Subliminal Memory Traces

    University essay from Institutionen för psykologi

    Author : Fredrik Bergström; [2011]
    Keywords : ;

    Abstract :   This study aims to explore subliminally encoded memory traces over time in an Attentional Blink (AB) paradigm. The AB paradigm consisted of a Rapid Serial Visual Presentation (RSVP) of numbers among which two targets (T1) a simple math task, and (T2) a single letter (A, S, D, or F) were to be identified. READ MORE

  5. 4. Autonomic responses to subliminally processed positive stimuli

    University essay from Psykologiska institutionen

    Author : Emma Hilding; [2008]
    Keywords : subliminal perception; positive stimuli;

    Abstract : Subconsciously processed fearful stimuli are routed via the limbic system directly from the thalamus to the amygdala and can automatically trigger physical and behavioural fear responses to prevent humans from getting injured. The purpose of this study was to investigate if there were any autonomic responses to stimuli containing positive valence and a high arousal level. READ MORE