Essays about: "sustainable consumer behaviour"

Showing result 16 - 20 of 120 essays containing the words sustainable consumer behaviour.

1. 16. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Rundlöf; Victoria Öberg; [2023]
   Keywords : Consumer behavour; Marketing;

   Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

3. 17. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

4. 18. Information transparency design : Supporting sustainable consumer behaviour in the clothing industry

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Erika Börjesson; [2023]
   Keywords : information transparency; sustainable consumer behaviour; clothing industry; young consumers; theory of planned behaviour.;

   Abstract : Digital technologies can be used to provide consumers in the clothing industry with information in a transparent way that supports sustainable consumer behaviour. Consumers expect more information that can support their sustainable behaviour but have little trust in the information, thus introducing the consumer need for more information transparency in the clothing industry which is the subject of this research study. READ MORE

5. 19. Greenwashing in the fast fashion industry : Greenwashing in the fast fashion industry: The role of consumer education

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Mar Bosch; Elisa Obeso; Alba Palao; [2023]
   Keywords : Greenwashing; Fast fashion; Consumer behaviour; Purchase intention; Consumer awarness;

   Abstract : Background: Every time sustainability has a more important role in the fashion industry and more consumers have higher environmental consciousness and look out for sustainable products in that area and companies that are genuinely sustainable. But the main problem is that lots of companies claim to be sustainable, but they are not and use the tactic of greenwashing, to attract consumers and trick them to purchase their products. READ MORE

6. 20. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Bak; Klara Helene Sollwedel; [2023]
   Keywords : ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

   Abstract : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. READ MORE