Essays about: "Elisa Obeso"

Found 1 essay containing the words Elisa Obeso.

  1. 1. Greenwashing in the fast fashion industry : Greenwashing in the fast fashion industry: The role of consumer education

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Mar Bosch; Elisa Obeso; Alba Palao; [2023]
    Keywords : Greenwashing; Fast fashion; Consumer behaviour; Purchase intention; Consumer awarness;

    Abstract : Background: Every time sustainability has a more important role in the fashion industry and more consumers have higher environmental consciousness and look out for sustainable products in that area and companies that are genuinely sustainable. But the main problem is that lots of companies claim to be sustainable, but they are not and use the tactic of greenwashing, to attract consumers and trick them to purchase their products. READ MORE