Essays about: "swedish consumer culture"

Showing result 1 - 5 of 70 essays containing the words swedish consumer culture.

  1. 1. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

    University essay from

    Author : Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
    Keywords : Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

    Abstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE

  3. 2. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  4. 3. The Critical Consumer of Today’s Inauthentic Messages : A qualitative interview study on how young people make sense of communication promoting sustainable food consumption

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Anna Böhm; [2023]
    Keywords : communicacommunication; sustainable consumption; food; reception theory; consumer culture theorytion;

    Abstract : In Swedish society, food is the fourth most prominent area of consumption. The number of large grocery shops is increasing, and today a consumer can choose between several different brands for the same product. READ MORE

  5. 4. Time to Love: Romantic comedies and narratives of LOVE – from a Swedish context

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Marianne Gabrielsson; [2022-08-23]
    Keywords : love; romcoms; masculine domination; doxa; embodiment; escapism;

    Abstract : This study explores the relation between love and romantic comedies, (aka romcoms), among people living in Sweden. Romcoms, being one of the most popular film genres ever, has often been subject to critique of not being serious enough and to derange people’s perceptions love. READ MORE

  6. 5. Consuming nature : Toward Transformational Sustainability in Swedish outdoor brands

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Klara Wellén; [2022]
    Keywords : Consumer culture; friluftsliv; outdoor sector; communications; Transformational Sustainability;

    Abstract : The accelerated cycle of production and consumption has had tremendous environmental consequences since the 20th century. Corporate interest needed a society of over-consumption, creating the take-make-waste linear systems as we know it. READ MORE