Essays about: "symbolic brand avoidance"
Found 1 essay containing the words symbolic brand avoidance.
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1. E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them.
University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Abstract : Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. READ MORE
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