Advanced search

Showing result 1 - 5 of 10 essays matching the above criteria.

  1. 1. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

  3. 2. Plantskoleproduktion utan torv : en inblick i torvfria plantskolor i Storbritannien

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Thorsten Joeris; [2022]
    Keywords : barkmull; containerodling; grönkompost; hållbar; kokosfiber; komposterad ull; odlingssubstrat; odlingssystem; torvmark; träfiber;

    Abstract : Torvmarker täcker ~3% av världens landyta och har sedan senaste istiden fungerat som en viktig kolsänka, som tar upp koldioxid (CO2) ur atmosfären. Ungefär 10% av torvmarkerna på jorden har dränerats, huvudsakligen för skogs- och lantbruk, samt till viss del för torvbruk. READ MORE

  4. 3. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

  5. 4. Technology and market screening for “green” disposable diapers

    University essay from KTH/Fiber- och polymerteknologi

    Author : Carolina Nealis; [2021]
    Keywords : disposable diapers; nappies; green; eco; ecological; Engångsblöjor; miljövänliga; gröna; eco; ekologiska;

    Abstract : Marknadens påstående om att ”använda så lite plast som möjligt” är vilseledande när 5 av 11 miljövänliga blöjmärken observerades innehålla 80-75% fossil baserad plast.  Detta demonstrerar att vilseledande marknadsföring är närvarande på marknaden av miljövänliga engångsblöjor. READ MORE

  6. 5. Environmental Business. : Green Marketing and Industry 5.0 as movement towards global-wellbeing in business processes.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Theresa Rupp; Verena Hillekamp; [2021]
    Keywords : Green Marketing; Global Well-being; Industry 5.0; Environmental Business;

    Abstract : Background:  Green Marketing faces an upward trend; global well-being becomes more and more important while at the same time the new age of Industry 5.0 is ahead. All those components contribute to increasing environmental business activities. READ MORE