Essays about: "employer-brand"

Showing result 1 - 5 of 75 essays containing the word employer-brand.

1. 1. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

   University essay from Jönköping University

   Author : Emma Steén; Ebba Blomberg; [2023]
   Keywords : Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

   Abstract : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. READ MORE

3. 2. Is the office that important? : An investigation on how companies use their office to attract stakeholders

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Madeleine Bille; Niclas Pilwind; [2023]
   Keywords : Signaling theory; design; employer brand; brand credibility;

   Abstract : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. READ MORE

4. 3. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   University essay from Umeå universitet/Företagsekonomi

   Author : Olivia Andersson; Zara Karbalai; [2023]
   Keywords : Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Abstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE

5. 4. Finding the Perfect Fit : A Study of Person-Organisation Fit Between Generation Z and Employers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ellen Colliander; Evelina Olsson; [2023]
   Keywords : employer branding; generational shifts on the labour market; generation Z; personal branding; person-organisation fit;

   Abstract : This thesis explores the conditions for perception of a person-organisation (P-O) fit between Generation Z (Gen Z) and employers in a talent acquisition context. The study is based on the presumption that the perception the candidate gets of the employer is based on the employer’s brand and vice versa. READ MORE

6. 5. Sentiment Analysis for Talent Attraction

   University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

   Author : Jelena Zec; [2023]
   Keywords : NLP; sentiment analysis; BERT; transformers; Business and Economics;

   Abstract : The reputation of a company on employer review platforms can have a significant impact on its ability to attract talented workers. Companies use sentiment analysis to learn how their employer brand is perceived online. READ MORE